![]() ![]() So, I knew it was a very powerful tool, and then I actually took the elements of story and created a marketing filter, a communication filter, using them, filtered my company’s messages through that filter. Lewis Howes: You can’t really think about anything else, yeah.ĭonald Miller: You’re plugged into the Matrix. The movie is actually doing the daydreaming for you. So when you’re at a movie, your brain…ĭonald Miller: They captivate you. The average human spends 30% of their time daydreaming, unless they’re listening to a story. All of that happens in story.Īnd it is the most powerful tool in compelling the human brain. So, I studied story in order to figure out how to live a better life, and then, studying story, to me, was like discovering how to compose music, how to compel the human brain, how to captivate people’s attention, how to teach moral lessons. If you get a chance, don’t pass up the opportunity. We really dive in a little deeper about the power of story, and really, how our own story is important, but really, in our businesses and our lives, making other people the hero of the story is the most important thing.ĭonald Miller: Writing a movie about yourself and working with very good editors to find out what’s interesting, is something everybody should do. Welcome, everyone, to this very special episode with Donald Miller.
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